Showing posts from May, 2020

What Is Digital Marketing?

Digital marketing is defined as a marketing approach that primarily relies on the internet to connect with the target audience through various digital media channels and platforms. In this article, we will look at the concept of digital marketing, the key digital marketing channels, the best practices to ensure you succeed in your digital marketing efforts, and how digital marketing can benefit your brand. We’ll also look at some evergreen digital marketing success stories to inspire you. Let’s begin! What Is Digital Marketing? Digital marketing is an all-encompassing term that consists of digital channels, such as content marketing , SEO , email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers. An average user consumes content via the television, computer, tablet, smartphone, radio, and other traditional media. This constant exposure to various types of media has led to informatio

Tips to Have an Awesome and Future-Proof Website

One of the most common questions we’re asked by our clients is usually something along the lines of “How do I build and maintain a great website ?”. In this article, we list out a few of the most important things you need to do to achieve this. Carefully planned journeys to educate, build credibility and sell to your customers Make each and every interaction count. A touchpoint is any interaction a potential customer has with a brand on their journey to a purchase decision. An online touchpoint action could be anything from viewing a social post to reading a customer review. A customer’s decision to purchase stems from a relationship that is created through a series of positive, consistent and authentic touchpoints. It’s your role to ensure that your website is up to scratch and each touchpoint is an accurate reflection of your brand. A single touchpoint that doesn’t positively interact with your customer could damage your relationship. Turn it down a notch and make things